Despite the economic downturn and the government's long-standing work on the Franchise Act, a bottom-up initiative to regulate this sector of the market has emerged. A code of good practice is needed by both franchisees and franchisors. It offers clear rules and gives a sense of security. Rafał Kościuk, co-owner of Fit Cake and member of the Polish Organisation of Franchisors, says the code is for those chains that want to play fair.